Wednesday 28 March 2012

The Curious Mixture




This could possibly be one of my absolute favorite packaging designs. The use of Lost Type Co-ops' Tomasso, and clever marketing creates an absinthe bottle worth purchasing and never consuming. Not only does Stig Bratvold have a fabulously minimalist approach, but a touch of whimsy almost makes the entire design light-hearted. The dark bottle could have been heavy and drab, but excellent choice of display type in a beautiful contrasting silver gives the feeling of a bottle straight out of an apothecary, and the burlap sack gives an additional texture that compliments the design instead of fighting for attention.

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