The Curious Mixture

This could possibly be one of my absolute favorite packaging designs. The use of Lost Type Co-ops' Tomasso, and clever marketing creates an absinthe bottle worth purchasing and never consuming. Not only does Stig Bratvold have a fabulously minimalist approach, but a touch of whimsy almost makes the entire design light-hearted. The dark bottle could have been heavy and drab, but excellent choice of display type in a beautiful contrasting silver gives the feeling of a bottle straight out of an apothecary, and the burlap sack gives an additional texture that compliments the design instead of fighting for attention.

USPS Revisualization

Matt Chase took re-branding to an extreme. The Unites States Postal Service should seriously consider this face lift, and it's all done up from top to bottom. Chase re-branded the USPS with a more graphic, simple, clean, and quirky identity. The colors are bright and invigorating, and graphics have a slight vintage feel. Beyond just being visually appealing, Chase poured effort into creating a complete re-branding. He meticulously applied logos, styles, and graphics to packaging, advertisements, uniforms, buildings, vehicles, a website, stamps, and even mailboxes. Revitalizing the way we send items essentially revitalizes what we want to send.