A simple yet utterly clever and fun 3D print piece! Leo Burnett from an advertising agency in Brazil created this dynamic print piece for Arcor Bubble Gum. As you open your magazine, the further the 2 page-spread spreads, the bubble gum grows and pops up in your face, just like the real gum does! I love how interactive this piece is and the unexpectedness of seeing this type of advertisement in a magazine.
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