Print doesn't just pertain to books, magazines, cards, or stationary. Print in a wide world of innovation. When someone says, "oh the world or print is dead," they can't conceive how wrong they are.
Packaging is part of the print world! It may not necessarily be paper, but surface is still printed upon. In this case, Beachy Cream is an organic alternative to my favorite treat: ice cream sandwiches! A vintage feel is given to a treat with modern concerns. Inspiration was taken from summer days of old; stripes from beach balls, blue from the surf, pin up girls, and polka dots from those teeny bikinis. 6 flavors are defined with an individual identity color along the bottom (and a gluten/dairy free option has a blue label).