Saturday, 25 February 2012
Matt Chase took re-branding to an extreme. The Unites States Postal Service should seriously consider this face lift, and it's all done up from top to bottom. Chase re-branded the USPS with a more graphic, simple, clean, and quirky identity. The colors are bright and invigorating, and graphics have a slight vintage feel. Beyond just being visually appealing, Chase poured effort into creating a complete re-branding. He meticulously applied logos, styles, and graphics to packaging, advertisements, uniforms, buildings, vehicles, a website, stamps, and even mailboxes. Revitalizing the way we send items essentially revitalizes what we want to send.